Master Metrics

About Master Metrics

Master Metrics is the all-in-one analytics command center I wish I had when I was drowning in spreadsheets and disjointed reports. It’s a comprehensive management solution built by marketers, for marketing teams and agencies. The core mission is simple yet transformative: to maximize your marketing and sales results with better, unified data. It cuts through the chaos of managing multiple client accounts and data sources by bringing everything into a single, intelligently designed platform. Forget about manual data pulls and static presentations; Master Metrics automates the heavy lifting of data aggregation, visualization, and reporting. Its standout value proposition is the seamless blend of powerful automation—like AI-generated Google Slides and smart alerts—with the deep customization that analysts and account managers crave. Whether you're a freelancer juggling a few key accounts or a large agency managing hundreds, this tool is designed to simplify your analytics, surface critical insights instantly, and let you focus on strategy instead of spreadsheet wrangling.

Features of Master Metrics

Overview Control Panel

This is your mission control. The Overview Table is, in my opinion, the single most powerful feature for daily operations. It lets you see the health of all client accounts at a single glance, pulling key metrics from over 10+ data sources. You can customize it with custom fields like budget, goals, assigned analyst, and even merge data using formulas. It immediately highlights what needs your attention, turning a potential hour of digging into a 30-second scan. For anyone managing multiple campaigns, this feature alone justifies the platform.

AI-Powered Google Slides Presentations

This is the game-changer for client reporting. Ditch the hours spent copying, pasting, and designing slides. Simply choose your data sources, key metrics, and a design template, and Master Metrics uses AI to generate a professional, fully editable Google Slides presentation in just a few clicks. It even intelligently brings in ad and social post creatives. This feature transforms a tedious, weekly chore into a strategic, value-added task, allowing you to produce stunning reports that impress clients and communicate performance clearly.

Proactive Marketing Alerts

Stop reacting to problems and start preventing them. Master Metrics' alert system is incredibly robust. You can set alerts for virtually any metric—like a drop in conversion rate, a spike in cost-per-click, or a declining CRM close rate. Get notified via email, Slack, WhatsApp, or directly into project management tools like Asana or Monday.com. My favorite application is for budget control: set alerts to track daily spend against monthly goals, so you're never blindsided by an overspend. It’s like having a 24/7 analyst on duty.

Seamless Google Sheets & Looker Integration

For the data purists and spreadsheet power users, this feature is a dream. Master Metrics doesn't lock you into its dashboards. You can automatically extract, merge, and schedule data exports from all your connected marketing sources directly into Google Sheets or Looker Studio. This means your data refreshes automatically, and you can build custom models, forecasts, and blended reports using the live data pipeline. It offers the best of both worlds: the automation of a dedicated platform and the flexibility of your favorite analysis tools.

Use Cases of Master Metrics

Agency Client Reporting & Management

For digital marketing agencies, this is the ultimate scalability tool. Manage dozens or hundreds of client accounts from a single Overview Table. Clone dashboard templates for new clients in one click, and use the AI Slides feature to generate personalized performance reviews in minutes. It standardizes reporting quality, saves countless hours of manual work, and allows account managers to provide more strategic insights rather than compiling data.

Proactive Campaign Performance Monitoring

Marketing teams can move from a reactive to a proactive stance. Set up custom alerts for key performance indicators (KPIs) like ROAS, click-through rate, or lead volume. Receive an instant notification in Slack if a campaign's performance dips below a threshold, allowing for immediate optimization. This use case is critical for e-commerce brands and performance marketers where every hour of underperformance directly impacts revenue.

Consolidated Multi-Channel Analytics

Break down data silos. Connect data from Google Ads, Meta Ads, LinkedIn, your CRM, and e-commerce platform into a single dashboard. Use custom metrics and formulas to calculate blended ROI or cost-per-lead across channels. This holistic view answers complex business questions that single-platform analytics can't, providing a true picture of marketing effectiveness and customer journey impact.

Automated Data Pipelines for Analysts

Data analysts and operations teams can automate the most tedious part of their job: data collection. Schedule daily or hourly data exports from all marketing platforms into a master Google Sheet or Looker Studio report. This eliminates manual downloads and API calls, ensuring that everyone in the organization is working from the same, consistently updated dataset, freeing up time for deep analysis and modeling.

Frequently Asked Questions

What data sources can Master Metrics connect to?

Master Metrics integrates with 10+ key marketing and sales platforms. While the website lists some as "coming soon," core integrations typically include major ad networks like Google Ads and Meta Ads, analytics platforms, and CRM systems. The platform is specifically built to merge data from these different sources into a unified view, and you can also push this data into Google Sheets and Looker Studio for further customization.

How does the AI Google Slides presentation work?

You select the client account, choose the specific data sources and metrics you want to highlight, and pick a design template. Master Metrics' AI then analyzes the selected data, structures the narrative, and generates a complete, editable Google Slides deck. It automatically populates charts, graphs, and even pulls in relevant ad creative images. You retain full control to edit and customize the final presentation before sharing it with your client.

Can I control my ad spend with alerts?

Absolutely. This is one of the most practical uses for alerts. You can set an alert to monitor your daily ad spend against a monthly budget goal. For example, you can get a notification every morning if the previous day's spend was 20% above or below the required daily average to hit your monthly target. This allows for real-time budget pacing and prevents unexpected overspending.

Is there a limit to the number of dashboards I can create?

Limits are based on your chosen pricing plan. Plans range from the Freelancer tier to Pro Plus tiers, with varying limits on the number of client "Accounts" you can connect. The number of dashboards you can create within those account limits is typically generous, and you can use templates to clone dashboards quickly for new accounts. It's designed to scale with your business.

Pricing of Master Metrics

Master Metrics offers a 7-day free trial, after which you can choose from a tiered pricing structure designed to scale with your business needs. Plans start at $30 USD/month for the Freelancer plan (15 accounts, no Looker/Sheets connector) and scale up to $439 USD/month for the Pro Plus 2 plan (250 accounts). Key differentiators between plans include the number of client accounts, access to the Google Sheets and Looker Studio connectors, the number of available alerts and dashboards, and inclusion of features like the Overview Table and AI Slides. Notably, implementation support is free on all paid plans above the entry-level Freelancer tier.