Pursuit

About Pursuit

Pursuit is the definitive AI-powered intelligence platform for businesses selling to state, local, and education (SLED) governments. If you've ever felt like navigating the public sector sales cycle is like searching for a needle in a bureaucratic haystack, Pursuit is the industrial magnet that finds it for you. It’s built for sales teams, business development representatives, and sales operations professionals at government contractors and SaaS companies who are tired of reactive, RFP-chasing sales motions. The core value proposition is ruthlessly efficient: it eliminates guesswork and manual research by scoring every public entity, detecting live buying signals from documents and meetings, and surfacing the exact right contacts. This allows teams to proactively focus their efforts where the win probability is genuinely highest and never miss the critical buying window that opens long before a formal solicitation is published. In my view, it transforms public sector sales from a game of luck and legacy relationships into a data-driven, predictable pipeline engine.

Features of Pursuit

Pursuit Radar

This is the crown jewel, in my opinion. Radar acts as your 24/7 AI scout, crawling millions of document pages and transcripts from over 90,000 public entities. It doesn't just find information; its proprietary AI matches specific public sector problems to your company's solutions and sends you an immediate alert the moment a relevant topic is mentioned in a budget meeting, council session, or planning document. It tells you whom to contact and, crucially, provides context on what to say, turning raw data into an actionable sales playbook.

Pursuit Intel

Think of Intel as the deepest, most refreshed database for SLED sales, designed to integrate directly into your workflow. It houses over 3 million contacts and 90,000+ entity profiles, complete with fiscal data, operating budgets, and federal funding details. My favorite aspect is the propensity-to-buy modeling, which helps you find prospects that closely resemble your best existing customers. You can also track competitors' tech stacks within target accounts, ensuring your messaging hits the right notes.

Pursuit Chrome Extension

This is the tool that brings Pursuit's power directly into your daily browsing. As you visit a city council website or a school district portal, the extension automatically detects the entity and overlays the entire buying committee from the Pursuit database. You can see which contacts are already in your CRM, filter by department and role, and seamlessly export new, verified contacts with a single click. It turns tedious research into a five-second task.

AI-Powered Entity Scoring & Signals

Beyond individual tools, Pursuit’s foundational AI continuously scores every public-sector entity on your list. It evaluates factors like budget, historical projects, and detected needs to assign a win probability score. This prioritization engine is what allows sales leaders to build strategic territory plans and direct reps to the hottest opportunities, ensuring the team is always working on the accounts most likely to convert.

Use Cases of Pursuit

Proactive Pipeline Generation

Instead of waiting for an RFP to hit the street, sales teams use Pursuit Radar to identify agencies discussing problems they can solve. For example, hearing a city manager lament about outdated permitting software allows a GovTech vendor to engage with a tailored solution months before a procurement process even begins, dramatically increasing win rates and deal size.

Strategic Account Planning and Expansion

Account executives and managers leverage Pursuit Intel to gain a comprehensive view of their key accounts. They can identify new stakeholders, understand budget cycles, and uncover upcoming initiatives across different departments, enabling a coordinated, multi-threaded approach to expanding their footprint within an existing customer entity.

Accelerating New Rep Ramp Time

Onboarding a new sales rep in the complex SLED space can take months. Pursuit condenses that timeline by giving them immediate access to accurate contact data, entity insights, and pre-qualified signals. They can spend their first weeks building relationships and pitching, not hopelessly searching for phone numbers and org charts online.

Enhancing Conference and Event ROI

Before attending a major public sector conference, teams use Pursuit to research attending entities, identify key delegates from their target list, and understand those entities' current initiatives and pain points. This preparation turns casual networking into highly targeted, value-driven conversations that generate qualified leads on the spot.

Frequently Asked Questions

How does Pursuit find buying signals?

Pursuit's AI scours millions of public documents daily, including meeting transcripts, budget proposals, strategic plans, and award notices. It uses natural language processing to understand context and identify discussions related to specific problems, projects, or needs that align with your solution, alerting you in real-time when a relevant signal is detected.

What makes Pursuit different from a standard government leads list?

Traditional lists are static, outdated, and lack context. Pursuit is a dynamic intelligence platform. It doesn't just provide contacts; it scores entities, reveals why an entity might be buying (through live signals), and provides the organizational hierarchy and insight needed to build a strategic outreach campaign, all updated in real-time.

How does the data integrate with my existing tech stack?

Pursuit is built for integration. Pursuit Intel can push enriched account and contact data directly into popular CRMs like Salesforce. The Chrome extension also allows for one-click syncing. This ensures the intelligence flows directly into your team's existing workflow without requiring them to switch between multiple platforms.

Is Pursuit suitable for small businesses or only large contractors?

While enterprise teams see massive value, Pursuit is a powerful equalizer for small and mid-sized businesses. It provides the same enterprise-grade research and signals that large contractors have dedicated teams for, allowing smaller, agile companies to identify and compete for opportunities strategically, often with greater speed and focus.