Sentaiment

About Sentaiment

Sentaiment is a cutting-edge platform designed specifically for marketing, communications, and public relations agencies looking to gain a comprehensive understanding of how their brands are represented across the world's most influential AI models. In an era where 89% of B2B buyers utilize AI to research vendors, Sentaiment empowers agencies to uncover potential risks, identify opportunities, and proactively shape AI-driven narratives that can significantly impact market perception. By providing deep insights into how brands are presented by AI models like ChatGPT, Claude, and Gemini, Sentaiment eliminates the guesswork often associated with brand representation. Agencies can leverage these insights to correct misrepresentations swiftly and effectively, ensuring they maintain control over their brand narrative in a rapidly evolving digital landscape. With its user-friendly interface and robust analytics, Sentaiment offers clarity and actionable strategies, making it an indispensable tool for brand managers aiming to navigate the complexities of AI perception.

Features of Sentaiment

Perception Audit

Sentaiment allows users to run a perception audit by querying multiple AI models simultaneously. This feature analyzes how different models describe your brand across 50+ scenarios, delivering results in just five minutes. This fast and efficient process eliminates the need for manual research, saving valuable time and resources.

Echo Score

The Echo Score is a unique metric that provides a unified view of how clearly and consistently AI models represent your brand. This feature tracks clarity and consistency over time and helps identify which narratives drive your score, enabling brands to spot gaps and make necessary adjustments.

Suggested Actions

Sentaiment offers model-specific suggested actions designed to correct errors in AI narratives and align them with the desired brand story. These prioritized recommendations come with clear guidance on content and schema, ensuring that teams know exactly how to implement changes and monitor their impact effectively.

Executive Reports

With Sentaiment’s executive reports, teams can easily share insights with stakeholders. These reports summarize Echo Score trends, highlight top issues, and outline planned fixes, all of which can be exported as PDFs for presentations, making it easier to communicate findings and strategies to leadership.

Use Cases of Sentaiment

Brand Monitoring

Sentaiment is perfect for agencies looking to monitor their brand's perception across various AI models. By regularly assessing how brands are described, teams can quickly identify and address any discrepancies, ensuring they remain accurate and relevant in the eyes of their audience.

Crisis Management

In situations where a brand faces negative representation, Sentaiment enables swift action. Agencies can use the platform to pinpoint specific misrepresentations and implement corrective measures, thereby mitigating potential damage to the brand’s reputation.

Strategic Planning

Brands can leverage Sentaiment's insights for strategic planning. By understanding how AI models perceive their brand, agencies can refine their marketing strategies and narratives to better align with public expectations, ultimately driving engagement and conversion.

Competitive Analysis

Sentaiment allows brands to keep an eye on competitors by analyzing their AI presence. This feature enables agencies to identify gaps in their own representation compared to others, ensuring they can strategically position themselves within the market.

Frequently Asked Questions

What types of brands can benefit from Sentaiment?

Any brand that relies on digital presence and is affected by AI perceptions, especially in B2B contexts, can benefit from Sentaiment. This includes marketing, communications, and PR agencies.

How long does it take to get results from Sentaiment?

Sentaiment provides results in just five minutes after running a perception audit. This quick turnaround allows brands to act swiftly on insights.

Can Sentaiment help with ongoing brand management?

Yes, Sentaiment not only helps with initial perception audits but also provides continuous monitoring and suggested actions to maintain alignment over time.

Is Sentaiment easy to use for non-technical users?

Absolutely. Sentaiment is designed with user-friendliness in mind, enabling teams without technical expertise to navigate the platform and implement recommendations with ease.