About Peekaboo
In the new world of AI-driven search, being invisible is a death sentence for your brand. If you're not tracking how you appear in ChatGPT, Gemini, or Perplexity, you're flying blind while your competitors are being recommended to millions of users. That's where Peekaboo comes in—it's not just another analytics dashboard; it's your essential command center for AI search visibility. This platform is built for a specific, urgent need: helping brands and agencies track, analyze, and, most importantly, optimize their presence across all major AI platforms. The core value proposition is brilliantly simple yet powerful: turn passive mentions in AI answers into active, measurable business growth. Forget guessing which prompts lead to your product; Peekaboo gives you the concrete data to own those conversations. I see it as the indispensable tool for any modern marketing team, SEO specialist, or agency that understands the future of discovery is no longer about Google's page one, but about being the top answer in an AI chat. It’s for anyone who needs to move from hoping they're mentioned to strategically engineering their visibility.
Features of Peekaboo
AI Search Prompt Tracking
This is the absolute cornerstone of the platform and my personal favorite feature. You can select and monitor specific, real-world prompts that potential customers are actually typing into AI tools. Instead of vague keywords, you track full questions like "Which team chat tool is best for a 10-person startup?" Peekaboo then shows you precisely when and how AI models mention your brand in response to these queries. This level of intent-based tracking is what separates it from traditional tools and gives you actionable competitive intelligence.
Free AI Visibility Report
A masterstroke in lead generation and user onboarding. You simply enter your website URL, and in about two minutes—with no credit card or sign-up required—you get a personalized report on your brand's current standing in AI search. This isn't a gimmick; it's a powerful diagnostic tool that instantly demonstrates the platform's value. It allows any brand, from a startup to an enterprise, to quickly understand their exposure gap and see the potential Peekaboo unlocks, making the decision to invest a no-brainer.
Cross-Platform AI Monitoring
Peekaboo doesn't put all its eggs in one basket. It comprehensively tracks your brand's appearance across the major players: ChatGPT, Gemini, Perplexity, and others. This is critical because each AI model has different data sources and ranking nuances. A strong presence in one doesn't guarantee visibility in another. This feature ensures you have a unified, holistic view of your AI search footprint, allowing you to tailor your optimization strategy for each platform effectively.
Competitive Analysis & Optimization Insights
Simply tracking mentions isn't enough; you need to know what to do about them. Peekaboo goes beyond reporting to provide analysis and actionable insights on how to get seen more often. By understanding the context of your mentions and, crucially, seeing where competitors are winning, the platform guides you on refining your content, website authority signals, and overall digital presence to climb the ranks in AI-generated answers.
Use Cases of Peekaboo
For Digital Marketing Agencies
Agencies can leverage Peekaboo as a premium, forward-thinking service for their clients. It allows them to prove ROI in the emerging AI landscape, moving beyond traditional SEO reports to show concrete visibility in ChatGPT and Gemini. They can track branded and unbranded prompts for multiple clients from a single dashboard, demonstrating proactive brand management and securing their role as essential strategic partners.
For SaaS and Product-Led Companies
For any SaaS company, being recommended in an AI answer is the ultimate product-led growth channel. Teams can use Peekaboo to monitor category-specific prompts (like the many team chat tool examples on their site) to ensure they are the top recommendation. They can identify gaps where competitors are mentioned instead and adjust their public content, documentation, and review strategy to directly influence AI model training data.
For E-commerce and Retail Brands
Retail brands can track prompts related to product recommendations, reviews, and "best of" lists. Imagine knowing exactly when ChatGPT suggests a competitor's sneaker over yours for "most comfortable running shoes." Peekaboo provides that intelligence, enabling brands to optimize their product data, influencer partnerships, and review syndication to become the AI's go-to recommendation.
For Enterprise Reputation Management
Large enterprises need to monitor how AI platforms describe their company, executives, and industry standing. Peekaboo helps corporate communications and PR teams track prompts about company history, leadership, and ethical practices. This allows them to ensure the AI narrative is accurate and favorable, and to quickly identify and address any potential misinformation or negative sentiment propagated through these powerful new channels.
Frequently Asked Questions
How does Peekaboo track my brand in AI answers?
Peekaboo uses sophisticated monitoring technology to simulate searches and analyze outputs from major AI platforms like ChatGPT, Gemini, and Perplexity. By tracking the specific prompts you've identified as important, it scans the AI-generated answers for mentions of your brand, products, or competitors, providing you with detailed reports on context, sentiment, and ranking position within the answer.
Is the free report really free with no commitment?
Absolutely, and this is one of the best ways to get started. You simply enter your website URL. There is no credit card required, no forced sign-up for a trial, and no sales call obligation. You receive a genuine snapshot of your AI search visibility in about two minutes, which is a fantastic way to assess your current standing before considering a full subscription.
What kind of prompts should I be tracking?
You should track prompts that mirror your ideal customer's research and buying journey. Focus on commercial intent questions related to your product category, comparisons, "best for" scenarios, and specific feature inquiries. The examples on Peekaboo's site, like "Which team chat tool is best for a 10-person startup?" are perfect templates—they are specific, solution-oriented, and exactly what a buyer would ask an AI assistant.
Can Peekaboo help me improve my rankings in AI search?
Yes, that's its primary purpose beyond just tracking. By showing you where and how you appear (or don't appear), Peekaboo provides the diagnostic data needed for optimization. The insights gleaned from your reports and competitive analysis will guide you on improving your website's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), structuring content for AI comprehension, and ensuring your brand is properly represented across the sources these models train on.
