Billboards America vs Shoutout

Side-by-side comparison to help you choose the right tool.

Billboards America logo

Billboards America

Billboards America streamlines outdoor advertising with one contact for all billboards across the U.S., simplifying.

Last updated: March 2, 2026

Shoutout effortlessly collects and showcases customer testimonials to build trust and boost sales.

Last updated: March 1, 2026

Visual Comparison

Billboards America

Billboards America screenshot

Shoutout

Shoutout screenshot

Feature Comparison

Billboards America

Comprehensive Billboard Locator

The platform features an intuitive billboard locator map that allows users to effortlessly search for and book outdoor advertising spaces. This self-service tool simplifies the billboard-buying process, ensuring that you can find the perfect location to suit your campaign needs in minutes.

AI-Powered Planning Assistant

Meet Billy, the AI planning genius behind Billboards America. This intelligent assistant analyzes audience data, traffic counts, and demographics to recommend the best billboard locations tailored to your specific goals and budget. With Billy, planning your advertising strategy becomes a breeze.

Diverse Advertising Formats

Billboards America offers an extensive range of advertising formats, including Bulletins, Posters, Digital Billboards, Transit Displays, and Spectaculars. This variety allows businesses to choose the most effective medium for their message, ensuring maximum visibility and engagement with target audiences.

Transparent Performance Metrics

With access to verified out-of-home performance metrics, users can track the effectiveness of their advertising campaigns in real-time. This feature empowers businesses to make informed decisions, optimize their strategies, and ensure that their investment yields the best possible results.

Shoutout

Frictionless Testimonial Collection

The magic starts with collection, and Shoutout gets it right. Instead of forcing your customers through a cumbersome login or form, you simply generate and share a unique link. Recipients can instantly record a video or type a text testimonial directly in their browser—no accounts, no downloads, no friction. This dramatically increases submission rates because it respects your customer's time, making the process of giving praise as easy as receiving it.

Beautiful, Customizable Display Widgets

Collecting testimonials is only half the battle; they need to be seen. Shoutout offers a variety of elegant, embeddable display options. You can create a dedicated "Wall of Love" page, integrate a sleek testimonial carousel or slider, or use subtle widgets. Each option is highly customizable to match your site's branding, ensuring the social proof looks like a native, professional part of your website and not a tacked-on afterthought.

Unlimited Projects & Testimonials

Even on their entry-level plans, Shoutout doesn't nickel-and-dime you. You get unlimited video and text testimonials and unlimited embeds. This means you can gather as much social proof as your customers are willing to give and showcase it across multiple websites or projects (up to 3 on standard plans) without worrying about hitting a cap or paying overage fees. It's built for growth.

Brand Control & White-Labeling

Your testimonials should reinforce your brand, not advertise Shoutout's. The platform allows you to fully customize colors, fonts, and layouts. For those who want a completely seamless experience, there's an option to remove the "Powered by Shoutout" branding (a small one-time fee on the lifetime plan). This level of control ensures the focus stays entirely on your customer's powerful words and faces.

Use Cases

Billboards America

Small Business Promotion

A local bakery can utilize Billboards America to secure billboard space in high-traffic areas, effectively reaching potential customers and increasing foot traffic to their store. This targeted approach helps create a buzz and drives sales.

Nationwide Campaigns for Corporations

Large corporations can leverage the platform to execute comprehensive advertising campaigns across multiple states. With access to thousands of locations, businesses can ensure their message reaches diverse demographics while maintaining brand consistency.

Event Marketing

Organizations hosting events can use Billboards America to promote their upcoming gatherings by strategically placing ads on billboards near event venues. This tactic generates excitement and boosts attendance significantly.

Seasonal Promotions

Retailers can take advantage of Billboards America to launch seasonal campaigns, such as holiday sales or back-to-school promotions, by quickly securing billboard space in key locations. This ensures that their offers are seen by a large audience during critical shopping times.

Shoutout

SaaS Founders & Product Teams

For any SaaS business, social proof is the ultimate trust signal. Shoutout is perfect for embedding video testimonials on landing pages, feature pages, or pricing tables. Seeing a real user explain how your software solved their problem is far more convincing than any marketing copy you could write, directly addressing buyer hesitation and boosting conversion rates.

Course Creators & Coaches

In the crowded online education space, credibility is everything. Coaches and course creators can use Shoutout to collect powerful video testimonials from successful students. Displaying these results and transformations on a sales page is the most effective way to demonstrate tangible value and convince potential students to enroll, letting past success sell future opportunities.

E-commerce & Direct-to-Consumer Brands

E-commerce sites live and die by reviews. Shoutout allows brands to go beyond standard star ratings by collecting video testimonials that showcase products in real-life use. Embedding these authentic, enthusiastic reviews on product pages can significantly reduce cart abandonment and provide the final nudge a visitor needs to complete a purchase.

Agencies & Freelancers

For service-based businesses, proof of work and client satisfaction is critical for winning new projects. Agencies and freelancers can use Shoutout to create a compelling portfolio page—a "Wall of Love" featuring video testimonials from past clients. This serves as a dynamic, trustworthy case study collection that demonstrates expertise and results more effectively than a static list of client logos.

Overview

About Billboards America

Billboards America is transforming the landscape of outdoor advertising, making it more accessible and efficient for businesses of all sizes. This innovative platform allows users to find, compare, and book billboard spaces throughout the United States seamlessly. Whether you're a small local business aiming for community visibility or a large corporation executing a nationwide marketing strategy, Billboards America is your go-to solution. With a staggering network of thousands of billboard locations, including enticing digital displays, transit ads, and eye-catching wallscapes, the platform enables precise audience targeting. Powered by real-time audience insights and performance metrics, Billboards America ensures that your advertising campaigns not only reach the right people but also deliver measurable results. Say goodbye to the cumbersome processes of traditional advertising agencies; with Billboards America, you gain direct access to the largest billboard network across the country, allowing your message to resonate with real people at every turn.

About Shoutout

Let's cut to the chase: collecting and displaying customer testimonials is one of the most powerful yet painfully tedious tasks in marketing. You know you need social proof, but chasing down reviews, formatting them, and getting them on your site is a hassle that most of us put off. That's where Shoutout comes in, and frankly, it's a game-changer. Founded in 2020 and built by two product-focused founders, Kyle and Mitya, Shoutout is a brilliantly simple platform designed to turn your happy customers into your most effective, unpaid sales team. It's built for founders, marketers, and creators who are tired of overcomplicated tools and just want a dead-simple way to showcase real social proof. The core value proposition is irresistible: share a single link with customers to collect video or text testimonials with zero login friction, then display them beautifully on your website with customizable widgets, carousels, or "Walls of Love." It eliminates the guesswork and technical headache, letting you focus on what matters—converting visitors with authentic voices. In a world of bloated SaaS subscriptions, their lifetime deal is a breath of fresh air, making powerful social proof an affordable, permanent asset for your business.

Frequently Asked Questions

Billboards America FAQ

How does Billboards America simplify outdoor advertising?

Billboards America streamlines the billboard-buying process by providing a user-friendly platform where businesses can easily search, compare, and book advertising spaces without the need for traditional advertising agencies.

What types of billboards are available on the platform?

The platform offers a wide variety of billboard formats, including Bulletins, Posters, Digital Billboards, Transit Displays, and Spectaculars, allowing businesses to choose the best fit for their advertising needs.

Can I track the performance of my billboard campaign?

Yes, Billboards America provides access to verified out-of-home performance metrics, enabling users to monitor and assess the effectiveness of their advertising campaigns in real-time.

Is there support available for new users?

Absolutely! Billboards America offers resources and a beginner's guide to outdoor advertising, ensuring that even those new to the industry can navigate the platform and make informed decisions for their campaigns.

Shoutout FAQ

What does "lifetime access" mean?

Lifetime access means you pay a single, one-time fee for the Shoutout plan you purchase, and you can use it forever on the included number of projects. It's not a subscription, so there are no recurring monthly or annual fees. This includes all core features and, importantly, guarantees you will receive all platform updates and new features for a period of two years from your purchase date.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within 7 days of your purchase. If you are unsatisfied with the product for any reason within that first week, you can request a full refund, no questions asked. This policy applies to both their monthly subscription and their one-time lifetime access payment plans.

How many websites can I use Shoutout on?

The standard "Most Popular" lifetime deal and the monthly plan both allow you to use Shoutout on up to 3 separate websites or projects. This covers the vast majority of small businesses, creators, and agencies. Within those projects, you can collect unlimited testimonials and create unlimited embeddable walls or widgets.

What happens after 2 years of updates?

When you purchase a lifetime deal, you are guaranteed to receive all new features, improvements, and security updates for two full years. After that period, your access to the tool and all existing features continues forever without interruption. You may miss out on major new version updates released after those two years, but your current version remains fully functional.

Alternatives

Billboards America Alternatives

Billboards America is a pioneering platform that streamlines outdoor advertising by offering a centralized hub for businesses to access billboard locations across all 50 states. It falls under the marketing category, specifically focusing on outdoor advertising solutions that cater to both small businesses and large corporations. Users often seek alternatives to Billboards America for various reasons, including pricing considerations, specific feature sets, or unique platform requirements that align with their advertising strategies. When searching for an alternative, it's essential to evaluate factors such as the breadth of the billboard network, user interface ease, campaign management capabilities, and the availability of analytics to track performance. A suitable alternative should not only meet your immediate needs but also provide flexibility and support for future campaigns, ensuring you can effectively reach your target audience.

Shoutout Alternatives

Shoutout is a testimonial collection and display platform squarely in the social proof and marketing tools category. It excels at making it dead simple for businesses to gather video or text feedback from customers and showcase it on their websites. The core appeal is its frictionless, no-login submission process and clean, customizable widgets. Users often start looking for alternatives for a few key reasons. Budget is a major one, as pricing structures can vary wildly. Some need deeper integrations with their existing CRM or email platform, while others might require more advanced display customization or specific features like automated review requests. The "right" tool depends heavily on your specific workflow and goals. When evaluating alternatives, don't just look at the price tag. Consider the total value: how well does it integrate with your stack? Does it support the type of testimonials (video, text, audio) you want? How much control do you have over the design? And critically, how easy is it for your customers to actually submit feedback? A slightly cheaper tool that creates friction for your customers is a false economy.

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