Dividend Data vs Invoice Guru

Side-by-side comparison to help you choose the right tool.

Stop copying stock data manually and instantly pull dividends, prices, and financials directly into your spreadsheets.

Last updated: March 11, 2026

My top pick for UK tradespeople, Invoice Guru creates HMRC-compliant invoices in under a minute.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Invoice Guru

Invoice Guru screenshot

Feature Comparison

Dividend Data

Extensive Spreadsheet Functions

Dividend Data provides 16 custom, intuitive functions that cover virtually every data point a serious investor needs. From DIVIDENDDATA_DIVIDENDS to pull yield and payment dates, to DIVIDENDDATA_RATIOS for PE and debt ratios, and DIVIDENDDATA_METRICS for deep financials like EPS. These formulas act as direct conduits, turning your spreadsheet cells into live data feeds without any coding or complex setup required.

Deep Historical & Fundamental Data

The platform isn't just about today's price. It offers a profound depth of data, including over 30 years of historical price and dividend information. This allows for robust back-testing, long-term trend analysis, and calculating compound growth rates. You get access to complete financial statements, enabling full fundamental analysis on everything from revenue to free cash flow, all within your existing workflow.

Seamless Dual-Platform Integration

A major practical advantage is its native integration with both Google Sheets and Microsoft Excel. Whether your team uses the cloud-based collaboration of Sheets or the advanced power of desktop Excel, Dividend Data works flawlessly. The add-ins are officially listed on the Google Workspace and Microsoft AppSource marketplaces, ensuring security, easy installation, and automatic updates.

AI-Powered Research Assistant

Beyond spreadsheets, the Dividend Data Terminal web app includes a standout feature: the AI Analyst. This is like having a tireless research assistant. You can chat with it to get summaries of company performance, ask for comparisons between stocks, or request explanations of specific financial metrics, significantly speeding up the initial research and due diligence process.

Invoice Guru

60-Second Invoice Creation

This is the flagship feature and it delivers exactly what it promises. With a mobile-first interface designed for thumbs, you can generate a professional, branded invoice with your logo, VAT, and payment terms in under a minute. It eliminates the clunky, multi-step processes of other apps, letting you get back to your job instantly. The automatic numbering and dating based on your fiscal year settings are small touches that prevent big headaches.

AI-Powered OCR Receipt Scanner

This is a personal favorite and a massive time-saver. Simply snap a photo of a paper receipt with your phone, and Invoice Guru's AI instantly reads all the details—vendor, date, amount, tax—and logs it as a categorized expense. It completely eliminates manual data entry, turning a stack of crumpled receipts into organized records in seconds, making expense tracking and VAT reclaim effortless.

Smart Bank Integration & Payment Tracking

Stop cross-referencing bank statements with your invoice list. By securely connecting your business bank account, Invoice Guru automatically matches incoming payments to their corresponding unpaid invoices. It gives you a real-time, crystal-clear view of exactly who has paid and what's overdue, transforming your cash flow management from a monthly chore into an automated process.

Multi-Language, Multi-Currency & Compliance Ready

Built for modern, mobile businesses, Invoice Guru supports over a dozen languages and multiple currencies, perfect for tradespeople working with international clients or across borders. More importantly, it's engineered for compliance, with built-in readiness for major regulations like UK MTD for VAT submissions and Poland's KSeF e-invoicing, ensuring your business is always on the right side of the law.

Use Cases

Dividend Data

Building a Dynamic Dividend Dashboard

Create a master portfolio tracker that automatically updates. List your holdings in one column, and use Dividend Data formulas in adjacent columns to pull live data on current price, dividend yield, annual income, and ex-dividend dates. This creates a real-time view of your income stream and portfolio health that refreshes with a simple sheet recalculation.

Screening for Dividend Growth Stocks

Quickly build a custom stock screener directly in Excel or Sheets. Combine Dividend Data functions with native spreadsheet filters to scan for companies meeting specific criteria, such as a dividend yield above 3%, a payout ratio below 60%, and 10+ years of consecutive dividend growth. This turns your spreadsheet into a powerful discovery engine.

Conducting Deep Fundamental Analysis

When researching a single company, use the various functions to pull a complete set of financials into a structured model. Analyze trends in revenue, net income, debt-to-equity, and free cash flow over multiple years. This centralized approach is far more efficient than juggling multiple PDF reports or browser tabs.

Automated Financial Modeling

For investors who build discounted cash flow (DCF) or dividend discount models (DDM), Dividend Data automates the data input stage. Formulas can pull historical EPS growth, current dividend rates, and other vital inputs directly into your model's assumptions, ensuring your valuations are always based on the latest available data.

Invoice Guru

The On-Site Tradesperson

A plumber finishes a job and wants to get paid before leaving the client's home. Instead of writing a scrap of paper or promising to "send an email later," they open Invoice Guru on their phone. In under 60 seconds, they create a professional invoice, apply a QR code for instant payment via Stripe, and email it directly to the client. Payment is received before their tools are packed away.

The Small Service Business Owner

A cleaning company owner spends hours every Sunday night doing admin: sorting receipts, chasing invoices, and preparing accounts. With Invoice Guru, they use the OCR scanner for receipts throughout the week and have automatic payment reminders chase late payers. The bank integration reconciles payments automatically, freeing up their evenings and giving them peace of mind.

The International Contractor

A UK-based builder regularly takes on projects in Europe. They need to invoice in Euros, comply with different local formats, and manage currency fluctuations. Invoice Guru allows them to create invoices in the local language and currency with correct tax settings, presenting a professional image and simplifying their cross-border accounting from a single, unified app.

The Accountant's Client

An accountant manages the books for several trade businesses. Their clients using Invoice Guru can grant them secure "accountant access." The accountant receives perfectly organized, automatic weekly reports summarizing all invoices, expenses, and scanned receipts, drastically reducing the time spent on data collection and entry and allowing them to focus on higher-value advisory work.

Overview

About Dividend Data

Dividend Data is a game-changer for any investor who lives in spreadsheets. Forget about clunky APIs, expensive data terminals, or the soul-crushing tedium of manual copy-pasting from financial websites. This tool brings institutional-grade stock market data directly into your native environment: Google Sheets and Microsoft Excel. With over 30 years of historical data for more than 80,000 tickers, it transforms your spreadsheet into a powerful, live-updating research terminal. The magic lies in its simplicity—you just type a plain-English custom formula like =DIVIDENDDATA_DIVIDENDS("MSFT"), and instantly, the forward annual dividend, yield, or the next ex-date appears. Built by a dividend investor for dividend investors, its core focus is on the metrics that matter most for fundamental and income-focused analysis: dividends, payout ratios, growth rates, full financial statements, and key valuation ratios. What truly sets it apart is its generous, no-strings-attached free tier offering 2,500 monthly credits that never expire, making professional-grade data accessible to everyone. This is the tool for the self-directed investor who demands depth, reliability, and efficiency without the institutional price tag.

About Invoice Guru

Let's cut through the noise: most invoicing software is built for accountants, not for the people who actually do the work. Invoice Guru is the refreshing, no-nonsense antidote. This is a mobile-first command centre built from the ground up for tradespeople and small service businesses. If you're a plumber, electrician, painter, cleaner, or builder, this tool was designed with your real-world workflow in mind. It was created by someone who knows the frustration of trying to manage complex paperwork on a phone screen with dirty hands after a long day on-site. The core promise is brutal, beautiful simplicity: create and send a professional, fully compliant invoice in under 60 seconds from your phone. But it doesn't stop there. Invoice Guru wraps in powerful automation like AI-powered receipt scanning and smart bank payment matching to eliminate hours of admin. Crucially, it's also future-proofed for key regulations like the UK's Making Tax Digital (MTD) and Poland's KSeF, so you're always compliant. This is the essential tool that finally bridges the gap between the skilled physical work you do and the digital paperwork you need to manage, all without needing an accounting degree to operate it. It’s not just software; it’s a productivity partner for your trade.

Frequently Asked Questions

Dividend Data FAQ

Is there really a free plan that doesn't expire?

Yes, absolutely. This is one of Dividend Data's most user-friendly policies. The free plan offers 2,500 credits per month, and it does not expire or require a credit card to start. You can use it indefinitely for light to moderate analysis, which is perfect for tracking a personal portfolio or researching a handful of stocks each month.

How do the credits work?

Each cell you populate with a Dividend Data formula consumes one credit, regardless of the amount of historical data that function returns. For example, =DIVIDENDDATA_DIVIDENDS("AAPL", "fwd_yield") uses one credit to fetch that single data point. The 2,500 free credits reset monthly, providing a substantial amount of data for individual investors.

What's the difference between the Spreadsheet Add-in and the PRO Terminal?

The Spreadsheet Add-in is for getting data directly into Excel or Google Sheets. The PRO Terminal is a separate, powerful web application with advanced data visualizations, the AI Analyst chat feature, and automated portfolio tracking with linked broker accounts. They are complementary products; many users start with the spreadsheet tool and graduate to the Terminal for enhanced research.

How current is the data provided?

The data is highly current, with key metrics like stock prices updating near real-time. Fundamental data like earnings and financial statements are updated shortly after companies report, typically aligning with standard financial data providers. The average response time for a data pull is a swift 0.84 seconds.

Invoice Guru FAQ

Is Invoice Guru really free to start?

Yes, absolutely. The Starter Plan is free forever and allows you to create up to 10 invoices, download them as PDFs, and use bank transfer payments. It's a fantastic, no-risk way to test the core 60-second invoicing experience and see if the tool fits your workflow before committing to a paid plan with unlimited invoices and advanced features.

How does the AI receipt scanner work?

It uses Optical Character Recognition (OCR) technology. You simply take a photo of any receipt within the app. The AI instantly analyzes the image, identifies key data like the vendor name, date, total amount, and tax, and then auto-populates a new expense entry for you. You just need to confirm the details and assign a category, saving immense manual typing time.

Is Invoice Guru compliant with UK Making Tax Digital (MTD)?

Yes, this is a key strength. The Pro Plan includes full MTD for VAT submission capabilities. This means you can use Invoice Guru to keep digital records and submit your VAT returns directly to HMRC through the software, ensuring you meet all the legal requirements of the MTD scheme without needing separate, complicated bridging software.

Can I use it for quotes and estimates as well?

Definitely. Beyond invoices, Invoice Guru allows you to create professional offers and quotes instantly. You can send these to clients for approval and, once accepted, convert a quote directly into a final invoice with a single tap, ensuring all details are carried over accurately and saving you from double data entry.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized tool for investors, bringing decades of stock market data directly into spreadsheets. It falls into the category of financial data add-ons, designed specifically for those analyzing dividends and company fundamentals without needing to code. Users often look for alternatives for a few key reasons. Pricing is a major factor, as some services can be prohibitively expensive. Others might need different features, like real-time data or broader market coverage, or they may require a solution that works exclusively on one platform like Excel or through a dedicated API. When evaluating other options, focus on your core needs. Consider the depth and history of the dividend data, the total cost relative to your usage, and how seamlessly it integrates with your existing workflow in Sheets or Excel. The best tool is the one that delivers the specific metrics you need without complexity or hidden fees.

Invoice Guru Alternatives

Invoice Guru is a mobile-first invoicing app built specifically for UK tradespeople, designed to cut through the complexity of traditional accounting software. It belongs firmly in the category of job management and invoicing tools, but with a laser focus on the needs of service businesses and sole traders who work from their vans, not a desk. People look for alternatives for all sorts of reasons. Maybe they need a desktop-heavy workflow, require more advanced inventory management, or are simply shopping around based on price. Some businesses outgrow simple tools, while others find their needs are even more basic than what a dedicated app offers. When evaluating other options, your checklist should be clear: does it work seamlessly on a phone? Can it handle VAT and HMRC compliance without a headache? Will it save you time on admin, or just create more of it? The right tool should feel like a helpful apprentice, not a demanding foreman.

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