anewera

anewera is a deliberately curated, agent-readable business directory built for the era of AI. It solves a simple but urgent problem: AI agents like ChatGPT, Claude, Gemini, and Perplexity cannot reliably find or understand most businesses today. Your website might look great to a human, but to a machine, it is opaque. anewera changes that by creating structured, machine-readable profiles for every company it lists. Each profile includes an llms.txt file, an agent.json file, an agent.md file, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized files tell AI systems exactly what a business does, who it serves, and how it can be contacted through permissioned actions like requesting a quote, scheduling a meeting, or asking a question. Private recipient details remain hidden; every contact runs through published, approved actions that anewera delivers straight to your inbox. The directory is opinionated by design. It is not a spam-filled free-for-all. Every profile is verified either through an active payment (spam profiles do not pay) or a personal verification call. With a focused German-language Swiss layer at anewera.ch, the service is especially strong for businesses targeting Swiss customers. Whether you are a fiduciary in Zurich, a relocation service in Basel, or an independent insurance advisor in Zug, anewera makes you visible, understandable, and contactable by the AI agents that are already shaping how people search and decide.

Agent-Ready Profile Package

Every company on anewera receives a complete set of machine-readable files that AI agents can parse instantly. This includes an llms.txt file that summarizes your business context, an agent.json file that structures your services and region, and an agent.md file for deeper documentation. Together, these files transform your opaque website into a transparent, agent-friendly resource. AI assistants can read your profile, understand your offerings, and know exactly how to contact you without any human intervention. It takes about one minute to check what ChatGPT and other agents currently read about your business.

Live MCP Endpoint for Real-Time Access

Beyond static files, anewera provides a live MCP endpoint that AI agents can query in real time. This endpoint exposes tools like search_companies, read_company_profile, and prepare_contact_request. When an AI assistant needs to find a business, it calls this endpoint directly. The response is structured, verified, and actionable. This means your business is not just listed; it is actively discoverable by any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents. The endpoint is live now, and you can test it yourself with a simple curl command.

Permissioned Contact Actions

Privacy is a core design principle. When an AI agent wants to contact your business, it does not see your email address or phone number. Instead, it sends a request through a predefined, approved action such as request_quote, request_meeting, or ask_question. anewera receives this structured request, verifies it, and forwards it to your inbox. You get a clean, actionable email with all the context the AI agent gathered. This protects your private details while still making you fully contactable by AI systems. You control exactly which actions are available.

Curated, Verified Directory

anewera is not another open directory where anyone can submit spam. Every profile is verified through one of two paths. Paid entries verify themselves because the active payment is a strong signal that the business is real (spam profiles do not pay). Free entries are hand-picked by the anewera team, limited to 30 invitations per day, and unlocked through a short personal verification call. This curation ensures that AI agents can trust the directory. It is a deliberate choice to maintain quality over quantity, and it never applies to paid entries.

Local Service Discovery by AI Assistants

A user asks ChatGPT, "Best fiduciary for a startup in Zurich?" or "Who helps expats with Swiss health insurance?" Without anewera, the AI might give a generic answer or fail to find a relevant business. With anewera, the AI queries the directory, finds your machine-readable profile, and recommends you with confidence. The user gets a specific, verified business. You get a qualified lead. This use case is already live, as shown by the real questions people are asking right now on the anewera website.

Automated Quote and Meeting Requests

A busy professional asks Claude to "Find a relocation service for a family moving to Basel and request a quote." Claude searches anewera, finds your profile, reads your services, and sends a structured quote request through the permissioned action. The request arrives in your inbox with all the context: family size, timeline, budget range. You do not need to chase down details. The AI agent did the legwork. This turns your business into a passive lead generation machine that works 24/7.

Real Estate and Niche Market Access

Someone asks Perplexity, "Off-market real estate in Zug — who has access?" or "Which realtor knows the market in Küsnacht?" Your profile on anewera includes structured data about your specialization, region, and available actions. The AI finds you, cites you, and can even initiate a meeting request. For niche professionals like independent insurance advisors or tax experts, this is a direct line to high-intent customers who are already searching through AI.

Multi-Client Compatibility

Your business becomes visible across the entire AI ecosystem. ChatGPT, Claude, Gemini, Perplexity, and Copilot can all read your llms.txt and agent.json. MCP clients like Claude Code, Codex, and OpenClaw can call your live endpoint. This is not a single-platform play. It is a universal compatibility layer. If a new AI assistant launches tomorrow, it can likely read your anewera profile without any additional work from you. You future-proof your business visibility.

How does anewera verify that my business is real?

anewera uses two verification paths. If you sign up and pay, the active payment itself is the verification. Spam profiles do not pay, so this is a strong signal of legitimacy. If you are invited for a free entry, the team hand-picks up to 30 companies per day and requires a short personal verification call. This cap is not a marketing trick; it is simply the number of calls the team can genuinely hold. The 30-per-day limit never applies to paid entries.

What exactly is an MCP endpoint and why do I need one?

MCP stands for Model Context Protocol, an emerging standard that allows AI agents to access external tools and data in real time. An MCP endpoint is a live API that AI systems can call to search, read, and interact with your business profile. Without it, an AI agent has to guess or scrape your website. With it, the agent gets structured, verified, and actionable information. Every profile on anewera includes a live MCP endpoint, making your business instantly accessible to any MCP-compatible client.

Is my private contact information exposed to AI agents?

No. Private recipient details like your email address and phone number are never shared with AI agents. Every contact request runs through published, approved actions that you define. For example, you can allow a "request_quote" action but not a "direct_call" action. When an AI agent wants to contact you, it sends a structured request to anewera, which then forwards it to your inbox. You see the request, the context, and the source, but your private details stay hidden.

How quickly can my business become visible to AI agents?

If you sign up through the paid path, your profile goes live immediately after payment. The process involves checking your website through the anewera chat, confirming your details, and paying. Your profile is then live and contactable right away. The free invitation path requires a verification call, which may take a day or two depending on availability. In both cases, your profile is indexed and readable by AI agents as soon as it is live.

anewera offers two clear paths to get listed. The first is a self-service paid plan at CHF/USD 29 per month. This is a straightforward subscription: you check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents immediately. The active payment serves as our verification — spam profiles do not pay. The second path is a free invitation. The team hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, unlocked through a short verification call. This cap applies only to free profiles and never to paid ones. Both paths give you the same agent-ready profile package, including llms.txt, agent.json, agent.md, and the live MCP endpoint.